Hotel Sales Manager – SMERF Market – FT Job in Edmonton, AB at DoubleTree by Hilton West Edmonton –

We are looking for a motivated, professional Sales Manager for the SMERF Market to join our Sales & Catering Team and work directly with our clients to plan their event and exceed their expectations!

The meeting venues at DoubleTree by Hilton Hotel in Edmonton, AB are extensive. Guests can choose from among two ballrooms, 15 meeting rooms and an amphitheater for their important conference or dream wedding. We can configure our 35,000+ sq. ft. of flexible meeting and banquet space for up to 800 guests!

Each year we survey Team Members what excites them the most about working at Hilton so we can build on the positive aspects of their experiences at work. Here’s what they have said:

· The people I work with

· Opportunities to grow my career

· Pride in the brand

· Connections with guests and customers

· Meaningful and fun work

· Special and Unique benefits

Let’s start with some of the GREAT benefits!


  • Complimentary & Discounted Mayfield Dinner Theatre Tickets
  • 50% Discount in Stages Restaurant & Bar
  • Extensive Hilton Discounted Room Rates
  • Health, Dental, Vision, STD, Life

Basic Purpose:

The Sales Manager is responsible to achieve hotel revenue, profit and customer satisfaction goals by negotiating SMERF, ( Social, Military, Educational, Religious, and Fraternal groups) Leisure, Business Travel, Group, business and coordinating the execution of the business with other departments. Primary focus will be guestroom and catering needs attached to the SilverBirch Conference Centre.

Major Responsibilities and Duties:

  • Plan, upsell and detail the meeting/function with the client, including space requirement, times, equipment, menus, billing instructions, etc. and submit the appropriate proposal and/or sales contracts. Complete appropriate paper work, i.e. Function sheets, change sheets, convention/group resume, reservation forms, Lost Business Reports, etc. and distribute to Hotel departments.
  • Negotiate & prepare sales proposals and contract, understanding legal terms and conditions.
  • Prepare proposals for potential clients and repeat business
  • Exceed guest and team member expectations by providing the best service and maintaining a positive attitude
  • Conduct site meetings with clients, and attend and/or assist hotel functions when needed
  • Meet or exceed monthly sales revenue and activity quotas.
  • Ensure that function set up meets and exceeds guest expectations by working closely with conveners and meeting planners; this is inclusive but not limited to meetings rooms, equipment requirements, food and beverage
  • Achieve catering profit goals by ensuring that negotiated function prices are in line with hotel profit
  • Effectively manage customer budgets to maximize revenue and meet customer needs.
  • Manage existing client relationships while seeking new business for the hotel.
  • Provide input and ideas towards marketing and sales strategies.
  • Effectively solicit repeat group business.
  • Prospect potential new clients for catering, and/or group room business
  • Interact with guests to obtain feedback on product quality and service levels; able to respond to and handle guest problems and complaints.
  • Emphasize guest satisfaction during all departmental meetings and focus on continuous improvement.
  • Attend pre-event meetings as needed to understand group needs.
  • Accurately forecast group sleeping rooms and event revenue for groups.
  • Attend networking and local community events acting as an ambassador for the hotel.
  • Adheres to sales and catering policies & procedures; including Net Delphi processes
  • Ensure accuracy in recording all details on contracts, proposals and correspondence with particular emphasis on menu information, pricing, organization and set-up and billing requirements.
  • Other related duties as assigned.

Skills, Knowledge and Abilities Required:

  • Effective sales skills to up-sell products and services.
  • Proven interpersonal, time management, organizational and presentation skills, with a high level of detail-orientation.
  • Knowledge of Hotel Front Office/Reservation/Sales procedures.
  • Strong written and verbal communication skills; strong problem solving skills.
  • Flexible and energetic with ability to work well in a fast paced and dynamic environment.
  • Delphi experience an asset

Working Conditions:

  • Normal office working conditions.
  • Lifting of supplies, material/collateral. From time to time the position will require long periods of standing.
  • Some weekend, evening or holiday hours may be required.

Experience, Training and Education (demonstrating requirements):

  • University or College degree or diploma in Hotel Management/ Business Administration or equivalent combination of education and work experience
  • Previous Hotel experience
  • Previous catering services and/or hotel sales experience is required
  • Ability to use standard software applications, such as Microsoft Office, and hotel systems Delphi.
  • Preferred experienced in Branded and or full service hotel
  • Knowledge of Event Service Operations

We’re one of the largest hospitality companies in the world. See how our success can help drive yours! This is an amazing opportunity and we look forward to having you join our team!!!


This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.

Job Types: Full-time, Permanent

Pay: $53,000.00-$59,000.00 per year

Additional pay:


  • Company events
  • Dental care
  • Disability insurance
  • Discounted or free food
  • Employee assistance program
  • Extended health care
  • Life insurance
  • On-site gym
  • On-site parking
  • Paid time off
  • Store discount
  • Vision care


Application question(s):

  • Have you worked hotel sales in Leisure, Business Travel, or Group markets before?
  • Do you currently reside in Canada?


  • Secondary School (preferred)


  • Hotel: 1 year (preferred)

About the Company

Company: DoubleTree by Hilton West Edmonton –

Company Location:  Edmonton, AB

Estimated Salary:

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About DoubleTree by Hilton West Edmonton -